Jason Palumbo

Resume

 
 

Jason Palumbo

 

  • Set visual direction and was a key contributor in the corporate rebranding of Oportun by translating the brand's vision into a visually compelling, modern, and cohesive identity that represented all of it's product offerings.

  • Led the creation and rollout of an email design system that unified the styling of all customer facing emails sent across the organization.

  • Concepted and executed both still and motion designs for marketing initiatives featuring all of Oportun's product offerings

  • Was the main point of contact for our design agency partner and led the art direction of all work created by external designers to ensure brand consistency and quality.

  • Created, led the rollout of, and maintained a self serve portal for internal partners to download updated logos, font, colors, brand guides, approved stock photography, icons, email signatures, and information on brand tone/voice.

  • Overhauled and re-engineered a design request input and tracking system to make it easier for the design team to gather the information needed from internal partners to prioritize and craft successful work.

Oportun

Senior Brand Designer
2022 - 2023
San Francisco, CA (Remote)

Digit

Visual Designer
2021 - 2022
San Francisco, CA (Remote)

  • Set the visual direction for and created all marketing including paid online ads, motion graphics, and social media posts for the launch of the Digit Direct banking product.

  • Collaborated with the lifecycle marketing team and PMM to overhaul Digit’s 10 touch email welcome series for new users. During this process I created a design system that I worked with a contractor to code into modular templates so the team could easily create emails with a cohesive design moving forward.

  • Storyboarded, co-wrote, recorded/edited voice over, and animated a 4 part intro video series that lets consumers know how our product works. These videos are used on our website, in email, and on social.

Yelp

Graphic Designer
2017 - 2021
San Francisco, CA

  • Led the development of a new design system for consumer communications to unify style across all corporate expression, including creating modules, illustration, motion content, typography, color palette, and visual identity

  • Concepted, directed, and executed design from start to finish including artistic decisions, designer oversight, and stakeholder collaboration to manage projects and incorporate feedback to deliver polished work—highlights include Yelp’s 15th anniversary brand campaign, welcome series for new businesses and consumers, and quarterly letters to shareholders 

  • Set visual direction and storyboarded with the studios team to shoot photo and video content, and utilized the content produced to create print, digital, and motion assets

  • Developed innovative designs to drive business impact, such as increasing engagement by 25% with new consumer emails, reaching 206 million impressions on social media, and raising app downloads by 16% with new campaigns

  • Collaborated with cross-functional stakeholders to ship breakthrough designs by articulating design decisions, managing shifting project timelines and requirements, incorporating directional feedback, and shaping design strategies that incorporated both business needs and emergent trends

 

OrderUp from Groupon

National Marketing Designer
2014 - 2017
Baltimore, MD

  • Architected the visual direction and execution of creative across print, digital, motion, video, and photo as the design lead in collaboration with stakeholders across the entire organization to ensure strong brand expression in all of OrderUp’s touchpoints

  • Created content and art directed OrderUp’s social media accounts (Instagram, Facebook, and Twitter) for 13 markets across North America that increased engagement by 30%

  • Spearheaded the creation of a modernized visual style for OrderUp and created brand guidelines (logo, typography, photography, illustration, and motion) to unify design across marketing and product in collaboration with the Groupon creative team

 

Office of the Vice President of Student Affairs - UMBC

Digital Communications Associate
2013 - 2014
Baltimore, MD

  • Strategized, created, and executed innovative campaigns to support school-wide initiatives that included designs, motion graphics, and video content

  • Led monthly workshops to teach 200+ staff members across all offices in the division of student affairs how to utilize digital platforms to organize, plan, and send communications to students and parents